If you can’t showcase your work, you can’t sell it. It’s as simple as that.

The old idea that “if you build a better mousetrap, the world will beat a path to your door”? A myth. Maybe it never existed.

At the Chithirai Festival in Madurai, amidst the chaos and colour, one balloon vendor knew this well. He struck an ingenious deal with the cops—his bike would serve as a barricade against traffic, giving him prime real estate in the middle of the road.

With that sorted, he put on a show—a mega display of bright, cheerful balloons. By the end of the day, he sold them all.

There’s always a way to showcase your work.
It can be subtle, functional, creative, or bold—but it must be authentic.

A little bit of imagination can make all the difference.

This balloon seller taught me that.