As a talented pair of hands whipped up a fresh cocktail, my eyes wandered to the Volkswagen Camper van, glowing under bright lights.

But this isn’t just a vehicle. It’s a symbol.

First introduced in 1950, it rolled off production lines in 2013, but not before proving its remarkable ability to evolve. It started as a people carrier, then became a parcel transporter, a tourist van, an ambulance, and much more. From the practical to the imaginative, it has done everything possible—and everything conceivable.

To age gracefully, like the VW Camper, means one thing: staying relevant.
And that requires daily reinvention. Self-disruption. A willingness to redraw the finish line—again and again.

It’s not easy. But it’s possible.

Just ask the VW Camper.

(at Pattaya, Thailand)