The first one walked around with heaven on his back. And the other destroyed dangerous monsters. Both popular for strength and valour.
But hey this post is not about politics. Or mythology. But of bicycles ! If you are from India, chances that you are aware of Atlas and Hercules as bicycle brands are far higher than knowing them as mythological strong men.
The Atlases and Hercules es doing the rounds on Indian roads are a sight to see. Mythological strong men would arch their eyebrows in respect ! For the Atlases & Hercules of today carry everything from Crackers to Pappad to Milk to anything that you name.
In the slightest of possible spaces they make their way, in the busiest of roads. These are not fancy cycles used by people with ‘environmental friendship’ as a credo. ‘Saying save the world’ that with a fancy helmet and a T-Shirt to that effect.
No. This is part of everyday mainstream living ! That these wheels will have to be pedalled so that the wicker at home is lit. That a kid goes to school. That there is roti to eat. (Ok. Rice too).
To see an Atlas or a Hercules pass by with all their load is often a salute to ingenuity. To innovation. To the spirit of labour. And of course, to the reality balancing a life on two wheels.
Atlas may or may not have shrugged. But he sure does balance life on a pedal ! God knows for how long !


















