A city’s character isn’t found in its skyscrapers or postcard views. It’s in what is sold, what is bought, and who walks its streets. Its markets, its chaos, its colours—these are where a city’s soul truly rests.

San Francisco wears many faces—quite literally, in the form of masks for sale. Mickey Mouse, superheroes, nameless grins and exaggerated expressions. Playful? Yes. But also a quiet reflection of the city itself. Inclusive. Plural. Always shifting.

No single mask defines it. No single story captures it. But together, they form a place that welcomes all, wears change effortlessly, and lets you be whoever you choose to be.

That’s San Francisco. A city of many faces, all of them its own.