As a talented pair of hands whipped up a new flavour at the roadside cocktail bar my eyes wandered to the camper van with bright lights that served as the base.

Now, the Volkswagen Camper van stands for something beyond an automobile. First introduced in 1950 it went out of production in 2013! Having had spectacular reincarnations and simple, astute deployments.

It morphed from a carrier of people to transporter of parcels. From tourist support to ambulance. From everything commonly possible to everything conceivable.

To age as gracefully as the Volkswagen Camper requires staying relevant to changing times and needs. That means disrupting oneself constantly. On a daily basis.

To look beyond what we see and to constantly redraw the finish line.

It isn’t easy. But it’s possible. Just ask the VW Camper.

(at Pattaya, Thailand)