If you cant showcase your ware, you cant sell. It is as simple as that. The days of building a better mousetrap and the world beating a path to your door is gone. Perhaps never existed.

Right at the middle of a busy road this balloon vendor used his bike to set up his store. As Madurai erupted in joyous splendour at the Chithirai Festival, this guy struck an ingenious bargain with the cops. He will lend his bike to act as a barricade against traffic movement.

Having secured the real estate, he put out a mega display of all that he had to sell during the day.

Lo and behold he sold them all.

There are ways of showcasing your work. Subtle, functional, ingenious and authentic. It makes a difference.

Its possible with a little bit of imagination.

The balloon seller taught me that.