intentionality

The Price of Form: Why Design and Care Matter

Walking through Brisbane, I saw something simple but powerful. Storefronts, still under construction, covered in bright art. Not just a splash of colour. Thoughtful, intentional design. It changed the whole street. Made it feel alive. Inviting.

“But isn’t that fake?”

If a store isn’t ready, shouldn’t it show its real state? The half-built shelves, the bare floors, the mess? Isn’t authenticity about showing things as they are?

Authenticity doesn’t mean exposing every flaw. A closed store with bright art isn’t hiding the truth. It’s offering something better to those who pass by. It’s saying, “Yes, we’re still getting ready, but here’s something beautiful in the meantime.”

It reminded me of a conversation in India. Someone told me, “Art comes after the family is fed.” A full stomach before a feast for the eyes. The argument was clear—art is an optional extra, a luxury.

But is it?

Hunger is real. Survival comes first. But beyond physical hunger, there is another kind—the hunger for beauty, and connection. A need that isn’t always felt, but exists. A need that, when ignored, leaves something empty in us.

Yes. There is a cost angle. Keeping things well-designed takes money. That’s true. But neglect costs more. The Broken window syndrome is real. When a place looks abandoned, it slides further. When it looks cared for, people respect it.

And that’s the point—intentionality. Art, design, and care shape how we experience a space. They change how we interact with it. How we treat it. A well-kept street, a thoughtfully designed workplace, a welcoming public space—these aren’t just about looking good. They change behaviour. They build connection. And remind us that we aren’t just individuals passing through.

We belong to the whole.

It reminded me of other examples from Mumbai.

Fixing a cracked pavement, adding colour to a dull wall, keeping a space inviting—these aren’t small things. Just as we change ourselves, we must care for our surroundings. Because they shape us too.

Yes, form has a price. But leaving it perhaps costs much more.