Depth is having its moment. With a nod to DeepSeek, it’s shaking things up. Portfolios have suffered deep losses, and the technology world — after pouring billions from their deep pockets into AI — is staring at deep consternation. Even Nvidia, the darling of the AI boom, is in the deep red.

And it’s not just the markets. WhatsApp groups are buzzing with deep discussions on DeepSeek. Even the neighbourhood aunty — who usually reserves her advice for hair oil and weekend shopping deals — stopped me in the lift and asked, “What is this deep stuff everyone’s talking about?” Clearly, DeepSeek has gone mainstream.

Plus, most sensational things these days have “deep” in them: Deep Fakes, Deep State. Perhaps, depth has become the vicarious flavour of the season, albeit with its own mix of intrigue and fear.

But what is deep, really?

For far too long, we’ve celebrated the triumphant dance of skimming the surface. The quick wins. The instant applause. The obsession with cheaper, faster, better. Deeper rarely makes it to the conversation. Yet ironically, going deeper is often the best way to achieve all those surface-level wins — in the long run.

Of course, the long run comes with its caveat. As someone once quipped, “In the long run, we are all dead.” So depth has been sacrificed at the altar of speed — the modern world’s favourite deity. Speed gets you attention. Depth? That takes time, patience, and work.

Albert Camus once said, “In the depth of winter, I finally learned that within me there lay an invincible summer.” Khalil Gibran added, “The deeper sorrow carves into your being, the more joy you can contain.” These aren’t just poetic musings. They remind us that depth is where life hides its surprises — if you dare to seek them.

Depth is where breakthroughs are born and resilience is built. It’s hard, messy, and sometimes downright terrifying. It involves steady work — getting better at what you do, step by step, without stopping to glance at the podium. It’s about chipping away, persistently, even when no one’s watching. And that? That’s an ask.

The surface is tempting. It’s where the shiny ideas float. It’s where blog posts like this one live. Quick, easy, and shallow. Because let’s face it — while everyone is exploring the depth of Deepseek, this might just be another surface-level discussion.

But here’s the thing: the surface only sparkles because of what lies beneath. Without depth, there’s no brilliance. So, maybe it’s time to stop writing and start diving. Until then, dear reader, let’s enjoy the shimmer on top.

Because going deep? That’s where the real treasure is. And when you rise, you might just find your own invincible summer. Or at the very least, an answer for aunty in the lift.