Open Thoughts

The Choices of Independence

The usual scene unfolds. The flag is unfurled. Rose petals fall. Haven’t seen that anywhere else in the world. Kurta pajamas, mostly white. Flags pinned on, fluttering in the breeze. A crisp speech. The same ‘Patriotic’ songs echo. Kids perform to them with moves adapted from Bollywood. Adolescents enveloped in a certain busyness that befits their age. And the adults, well, those not on the management committee or without performing kids, busy with their conversations about neighbouring plots and other ‘nuisances.’

When they pause Lata Mangeshkar & A.R. Rahman to switch on the microphone, it conks out like clockwork. Every single time. India might land on Mars, but the neighborhood sound system can’t make it past the fifth second of it being switched on.

It’s all the same. I turn up, every time. To revel in the sameness and to feel those goosebumps when the national anthem plays.

As I sip a strong, dark coffee post-ceremony, some strong thoughts dance on the keyboard. Here are five. Groucho Marx quipped, “These are my principles. If you don’t like them, I have others.” I am no Groucho Marx and if these five don’t sit well with you, sorry. Blame it on the coffee and read about the dosa.

So. Here are the five.

  1. Independence from foreign rule demands interdependence among us. It requires raising our standards and lowering the decibels of argument. Trading rudeness for understanding. It requires trading impoliteness for understanding and patience.
  2. “She’s becoming an independent kid,” said the teacher recently. A nudge for everyone in the room to step back and let the child step up. Independence requires taking responsibility. Making better choices becomes possible every single moment.
  3. Choices come with consequences. Independence goes sour when we cherish the freedom to choose but dodge the fallout. A big heart, broad shoulders, and tough skin—essential gear for the truly independent.
  4. Indifference is the decay of independence. As Elie Wiesel wisely noted, “The opposite of love is not hate. It is apathy.” The heart of freedom shrivels when we stop caring.
  5. Freedom is precious, but what is it to be truly free? Naval Ravikant nails it: “People who live far below their means enjoy a freedom that people busy upgrading their lifestyles can’t fathom.” Choose upgrades wisely. That can be a motto for life.

And here’s a bonus point. Point number 6. Outside the list. Freedom is the chance to get better every day. To help one another and become the best version of ourselves, without the weight of dogma or the sting of diatribe. To grow old with dignity and poise.

Choices!

Abandoned

It was an overcast summer day and the Matheran air announced HORSE POOP with nonchalance. The Toy train had just chugged to a stop and as I shuffled my feet on the red stone below and walked along, there were old uninhabited and derelict buildings. One of them had a marking out in red as well: ‘Abandoned’. It seemed like a shout out to the world. In clear bold red letters.

I paused for a minute to imagine the fanfare with which this structure must have sprung to life. Perhaps there was a ribbon to cut and cakes to distribute. Surely a plan and purpose? Of course, there must have been government approval. Taxes must have been paid. Papers must have moved from desk to desk.

Maybe there were meetings here. Decisions taken. New babies or old hands mourned. Gossip. Sniffles. Smiles. Life in all its ordinary elements, perhaps.

And yet, that building stands barren and broken today. With cobwebs keeping company to the peeling paint. I wonder which corner the dreams and purpose hid themselves in. Perhaps it didnt transfer from one generation to another. Lost in translation.

Or maybe it just ran out of steam in the maker’s mind. The idea had died but the building remained as proof that there lived this idea once upon a time.

For some good reason, somebody gave it that public certificate too and painted “ABANDONED” on it. Just in case, someone mistook it for a space that awaits its owner who has gone to Nerul to fetch some water. Bright red letters painted with care. It is not a random street sprawl. Someone took care to write that.

As I stood there, two horses, one named Tom and another, Jerry, passed me by along swishing their tails and dumping some poop. Those swishing tails knocked on the doors of my memory.

For some reason, many aspects that I started off with much hope and purpose before losing steam, streamed by.

Projects. Hobbies. Books. People. Resolves. Habits. Work projects. And much else. Many of them stood there without closure. Perhaps I should declare ones that I want to shut down and write them away like Google does. Abandoned and declared so.

And for other ones, that I still have some hope, perhaps I should dust the cobwebs, clear up the undergrowth and restart.

Restart.

One more time. Reading. Laughing. Friendships. Writing..

Ah! writing! I begin.

It was an overcast day and the Matheran air announced HORSE POOP with nonchalance. The Toy train had just chugged to a stop and as I shuffled my feet on the red stone below and walked along, there were old uninhabited and derelict buildings.

Teachers Are Special

Teachers are special. That’s why Teachers Day is super special.

Teachers make pathways, possible. For this Teachers Day, I asked people what makes a great teacher.

Here are nine responses that I thought I must share.

  1. “My vote goes to teachers who never let you settle. With a nudge and push they keep moving you without you realising.”
  2. “You remember Ms._ right? The one who always made me try harder.”
  3. “My best teachers are the ones who were interested in me. Just that was good enough!”
  4. “Challenge. Thats’ what a superlative teacher is magical with. Just right. Just outside your competence and something that you strive for.”
  5. “I always adore the teachers who corrected me without breaking me. How I wish there were more of them.”
  6. “A good teacher gets you to learn. A great great teacher, also makes you want to learn.”
  7. “A good teachers stays focused on whats good for you and not what you are telling her at that moment.”
  8. “Teachers make knowledge accessible. They have made stuff that was beyond me, seem so accessible that I often think I too can partake in it.”
  9. “Hands down, Mr. __. He gave me energy to go through the grind.”

Last year, I wrote a post celebrating my teachers. A good friend Achyut Menon left a comment quoting a Jain proverb. “When the student is ready the teacher will appear”.

This teachers day, I remind myself that it is important to be ready to recieve what great teachers can offer. A learning mindset is important. Curiosity, Courage and Humility help a big deal.

I write this, because I won the teacher lottery! Which brings me stupendous luck.

Say a word of thanks to your teachers, for teachers are special! And keep the fire of learning and growth alive.

Hope

The life of an entrepreneur has shortfalls aplenty. The one shortfall an entrepreneur can’t afford to have in life is that of hope!

When hope is lost, there is nothing left to lose. Life sustains on hope.

In his book The Principle of Hope, Ernst Bloch writes

“It is a question of learning hope. Its work does not renounce, it is in love with success rather than failure. Hope, superior to fear, is neither passive like the latter, nor locked into nothingness. The emotion of hope goes out of itself, makes people broad instead of confining them, cannot know nearly enough of what it is that makes them inwardly aimed, of what may be allied to them outwardly. The work of this emotion requires people who throw themselves actively into what is becoming, to which they themselves belong.”

Ernst Bloch

The emotion of hope causes expansion. It goes beyond the immediate and sees something that is not very evident.

Do you need hope at the beginning or at the end of a journey? Well, hope is not a pre-requisite. Often times, looking at the past with a sense of gratitude, can provide great hope towards the future.

That’s a great start point for any journey. And all it takes for hope, as Rosemary Trommer’s poem holds is to be able to put one foot in front of the other.

Hope

And therefore when depleted of hope, the best thing to do is purposeful action. Thats even when clarity of the destination eludes. One step after the other. And if there is someone else to take that step along with, nothing like it!

That help refill the hope tank quite a bit.

I speak from personal experience! 🙂

Language

There are roughly 7000 languages worldwide that get spoken. Each is unique and they form a vital link to the culture of a different time. Which is why, they must be preserved.

Language is a give away to beliefs. To biases. And when language evolves, we see how cultures shift over time. That’s why it’s important to study language. Or at least, how language evolves by use.

Have you thought of language as a measure of life? Toni Morrison manages to pose questions and comments that get me to think about things deeply. In this case, language.

There are obvious benefits patently visible to the naked eye. On the surface. But range and nuance swim in deeper waters.

Even as I think deeply about these, I realise its easy to stay on the surface! Like now.

Teachers

Teachers make a difference. Chief amongst all the blessings I have have had is having good teachers in life. Kind giants, if you will, who lend their broad shoulders for me to clamber on.

Many have been teaching me formally. That is their task. They get me to understand concepts and ideas. But where they stand much taller, is that they have made me a seeker long after they have moved on to other students.

There are others who didn’t / don’t have a formal role of being a teacher. Yet, by their way of being, humble and curious, they stay profound. They shape me.

Teachers take other forms. Friends. Team mates. Help. Mentors. Teachers. Coaches. Partners. Clients. Colleagues. Managers. Professors. Family. Kids. Etc.

As I toggle my memory today, I realise that the teachers who have been getting me interested in whatever I learn have been the ones that are primarily interested in me. They have prodded and nudged. Sometimes pushed and shoved.

Always helping me stretch far beyond where a point that I would have stopped without them doing so! Most others times, my teachers have made it interesting for me to take one more step. Without judging me on the outcomes I had to show for it.

My father, sat me down one day, decades ago and spoke of Gibran. I remember a setting Sun and strong filter coffee as we discussed these lines

No man can reveal to you aught but that
which already lies half asleep in the dawn-
ing of your knowledge.    

The teacher who walks in the shadow of
the temple, among his followers, gives not
of his wisdom but rather of his faith and
his lovingness.    

If he is indeed wise he does not bid you
enter the house of his wisdom, but rather
leads you to the threshold of your own
mind.   

The astronomer may speak to you of his
understanding of space, but he cannot give
you his understanding.
.
.
For the vision of one man lends not its
wings to another man.

And as we sat with those last lines, I remember him talking about the need to be ready to receive. But to stay present to the responsibility of building my own wings.

That is exactly what every teacher who has been part of my life has nudged me to do. In their own ways.

On a rained out day like today, I sit and ponder how many lifetimes it would take to repay the generosity of my teachers.


Clarity

“I want clarity”. The CEO said mildly. This was the first meeting after some intense brainstorming and data gathering that the team had been at.

They thought they were very close to defining what the problem was. They wanted to check in with the CEO and his reports. Because, there simply wasn’t one version of the problem. The subject line to the meeting said : “Identifying the scope of challenge X”

Bright yellow and green sticky notes fluttered on whiteboard with hesitation. Like trapeze artists hanging by a thread and waiting for applause after a performance. Everyone’s eyes were on the CEO who wore speed and execution as his medals of honour. He spoke about them a lot. His impatience showed. In this meeting too.

“It isn’t clear”, he said. “I want clarity”. He said. Again. “Total clarity”. He cleared his throat. There was silence in the room like clean air before a thunderstorm.

And then it poured.

“This is hazy. When we are starting? What are the milestones? What is going to happen in two months time? Have you thought about the risks involved? How much is it going to bear the cost overrun? How do we manage the board?…”

Like a lazy machine gun puncturing the guts of stunned passers by there was regular noise for sometime. Enthusiasm slopped dead on the floor.

And then came some mumbo-jumbo about staying positive and that the team can do anything that it chose to do, if only they gave it their all.Steve Jobs was invoked. Jeff Bezos was quoted.

To wrap it all up, the CEO looked at the senior most member and said, “Clarity. The next presentation, there has to be clarity”. The senior most man, a much decorated man wearing many a medal of obedience”, nodded his head. A tight stiff nod.

In an astounding flourish, he turned to the group, and said, “any questions?” Every head pointed to the floor.

Except one.

A young lady put her hand up. Surprised, the CEO said, “Shoot”, he said. Mildly irritated that his “Any questions” was treated as a question and not as a notification to end the meeting.

“Sir, I get all your questions. We have ground to cover and hard work to do”, she demurred. The CEO nodded. His grimace flirted with a mild grin.

“It is an inspiring session with you sir. You must spend more time with us and inspire us sir”. The grimace was getting weaker. The grin steadier.

And then, she looked straight into his eye, and said, “remind us again sir, WHY are we doing this project?” She had made her move and put a bullet between the eye of the man.

That one bullet was louder than the torrent of machine gun fire. And to ensure the bullet did its job, she shot twice more. “The real why. And other whys”.

Her bullets found their mark. There was clarity all around. That evening, she left. Without a word.

The habits of champions

Michael Phelps helps me arrive at three monikers to treasure

All that separate him and me is about 50 meters.  The 23 Golds, 3 silvers and 2 Bronze medals and achievements that befit the tag of the greatest Olympian ever’, are beside the point.  His achievements give a new meaning to what ‘Olympian heights’ or ‘champion’ could mean. Reading about or listening to habits of champions always leave me with ideas and energy. This one is no different.

When an Olympian with the stature of Michael Phelps is in front of you talking about his past, present and future, you shut up and listen. He speaks on his hydrophobia as a kid. He speaks of his coach. His mom. His team. How he trained, how he ate and much more.  Disbelief and gasps escape my lips as I soak in his story. Even as I do so, I become clearer of what it takes to scale the heights he has. Like a swimmer whose head bobs out for a brief moment before the body slices through the water with grace,  things crystalise in the mind.

These ideas stay on. Long after the event, put together to celebrate 20 years of the founding of True North, is done. Michael Phelps is perhaps back home minding the Instagram account of his son Boomer(With 726K followers that must be one tough job! 🙂 )

It’s a Sunday.  My mind keeps darting back to his statements. Elements of his life and his story that refuse to fade.  To unearth what’s within me, as has been a practice, I grab a pen and paper and write. It seems easy as they tumble out. I write them with care. Some of them are here (Please click on any of the tiles below to scroll through the quote gallery).


An hour passes by like a starter’s gun in a big race.  All his statements and ideas. A quick blast and its all over! Ideas that seemed to have competed for a share of the mind are all out there to see. They lend themselves to a ‘sit and ponder’ after the words are well digested.  How would I remember this, I ask myself? How would I share it with others? And wonder if I can put it into three themes? Monikers if you will.

Just three.

With a tentativeness of a sore muscle after a big race, I begin. I know what I am saying will not be new to many.  At least it isn’t to me. I realise that the gap between knowing and doing kills at many levels. The mind lulls us to think we have cracked it because we ‘know it’.  Sometimes, refusing to let us dig further. That has been my battle. I wonder if it is yours too. Anyway, here are my three monikers that hold a bunch of ideas in them.

1. Hard work beyond talent. 

It’s been stated several times before: Talent is an entry criterion.  Talent is far more common than success. Success comes from hard work. Putting in the hard yards makes a difference at every level. Every single qualifier, forget a medal winner, at the Olympics, has the talent and the hard work. There is no argument that at all.

But success at Phelps’s scale requires a maniacal devotion to the task at hand. And that makes all the difference! There isn’t much more!

The maniacal devotion requires hard work, when the arc lights, the podium and fame arent in the frame.  Labouring in obscurity and enduring relentless pain. Several years ago, I came across a piece titled “The Common Denominators of Success” by A.N.Gray. It tugged at me differently.  

 “..the secret of success of every man who has ever been successful — lies in the fact that he formed the habit of doing things that failures don’t like to do”

“…The things that failures don’t like to do are the very things that you and I and other human beings, including successful men, naturally don’t like to do. In other words, we’ve got to realize right from the start that success is something which is achieved by the minority of men, and is therefore unnatural and not to be achieved by following our natural likes and dislikes nor by being guided by our natural preferences and prejudices. ” 

A.N.Gray spoke in the context of insurance sales. But those passages leapt in, even while Phelps was speaking. All of us love champions and aspire to imbibe their thinking into our lives. But we forget to remember that Phelps (and champions like him) dont like several parts of their routines, yet do them with great discipline. It is not about likes and dislikes.  Doing every inch of what it takes is what will bring success is key.  Deserving success is as important as getting success. 

Michaealangelo famously said, “If you knew how much hard work went into it, you wont call it genius”. Thats that. 

2. Focus beyond boredom.

The world that we live in is ripe with distractions. Every sensory organ is invitingly propositioned with a promise for gratification. ‘Deep work’ is much needed.  But Deep work is demanding. And many times plain boring. Imagine showing up in the pool every day for six years straight.  Ever single day of six years in the peak of youth. That sets up an exploration of another level of boredom and drive. 

There is another aspect to the boredom. The relentless toil in complete complete obscurity, away from the arclights, the podiums and people. Chipping away at yourself one second here and another there. Adding strength to a calf muscle or a forearm! Stuff that will go completely unacknowledged but will all contribute to the goal! To do this for days on end, will need relentless motivation. For it can get plain boring. 

Champions bring a level of focus that lies beyond the first shore of boredom. It means, they show up even when they don’t feel like showing up and produce champion stuff. “Embrace boredom” says Cal Newport.  The high perches of success comes after many hours of languishing company of boredom. 

That would apply to everyone of us. People out to excel in the corporate world. Aspiring writer. A fashion designer. Lawyers. Coaches. Every one of us! If we want success at the scale of Phelps, there is no escaping the regimen that brought it. 

So, how about embracing some boredom,  and sticking to what you promised yourself? 

3. Team beyond Individual.

The narrative of the individual champion who changed the way of the world, is lovely story. From Michael Phelps to a Steve Jobs. From Sachin Tendulkar to Elon Musk. But that story of the individual is an incomplete story. 

For every individual champion that we see and celebrate there is a team behind the scene, that has given a hand. Well, more than a mere hand.  That is obvious.  Michael Phelps had his coach an entire troupe. A troupe that included his mom, sister, wife and now, his kids. He spoke of his special relationship with his coach Bob Beamon who deserves a part of every single of the 28 Olympic medals and more! 

Sudeep Banerjee said it very well on twitter.

An Olympic athlete can afford such a team and must do so too. On more personal terms, we have our own Olympic equivalents every day. And the responsibility of building our own support team rests with each one of us too. Of course, whilst speaking of teams I am not speaking of the teams that we end up with at our workplaces.

For instance, have you considered co-opting mentors onto your journey? Whatever the journey. Or maybe a coach? Perhaps members of the family? A classmate? A colleague from another team? Someone who will be able to look at things dispassionately and tell you as they see it. Someone who is interested in you and brings a strength that makes a difference to you. Infact, the part about hard work is rather incomplete without a smart agenda to work hard on. That is something a rich coalition of a co-opted team can bring.   

That sums it up for me.  With talent, hard work and discipline a good distance gets covered. But success at the height at which champions like Phelps have succeeded can’t happen without a team.   Speaking of teams,  here is a take on the same event by my good friend and colleague at Founding Fuel, Charles Assisi.  His take is very inspiring.

In a world that reveres champions and celebrates their success, not enough is said about what it took for them to get there. That applies to each one of us in our respective fields. Unless we are prepared to give it what it takes, our aspirations stay as well intentioned wishes. Before we realise someday that each day chipped away at what we might have become! 

The opportunity is omnipresent. The choices are ours to make. 

Blockchain District

Will Telangana, the youngest of Indian states, lead the way for the Blockchain adoption and innovation in India? If the MOU signed by the State of Telangana “to create the first Blockchain District in the country”, is any sign, it is off to a head start. The 50 MOU’s signed at the recently concluded International Blockchain Congress held in Hyderabad and Goa stand as testimony to the progress the domain is making.

Blockchain District

The Blockchain district will aim to be a centre of excellence for Blockchain.  It will serve as an incubator for developing the processes and technology associated with Blockchain. The creation of a seamless ecosystem is to enable stakeholders to learn and support each other. Plus, the government plans to have a ringside view of the workings of the industry thus helping it envisage the big picture needed to frame appropriate regulatory and policies.  A framework that will enable and promote Blockchain growth both in India and the world. At least that’s how it reads on paper.  Even whilst it remains to be seen as to how it will pan out in the real world, this progress is a harbinger of good times for the Blockchain ecosystem.

The Core Idea

Tech Mahindra has signed up as the Technology Partner for the Blockchain district. The firm will provide platform and technology support to all the incubators.  The idea is to make it easier for the Blockchain start-ups to focus on Blockchain solutions. Exploration of solutions in the field of healthcare, land records, hospitality and scholarships all point to interesting times ahead.

Other Snippets

Snippets which caught the eye included examples and ideas that are gaining traction. Allocation of scholarships, for instance, attempted through the Blockchain framework is exciting. The credentials of the prospective scholars are verified through smart contracts on Blockchain. A scholarship awarded to those meeting the criteria.  Making the process easier and foolproof.

Solving real problems

We have never been limited by tools but only by our imagination to use them well. That Blockchain is getting deployed to solve real problems in the not so privileged parts of the world offers a peek into its prowess. Congnito Technologies has signed an MOU with the Telangana state to help deliver low-cost credit to the self-help groups using Blockchain.  Micro-finance going further than what it does today holds the potential for firing up several other parts of the ecosystem.

More and more of similar stories will emerge as the technology gains mainstay. The entire meet seems to have been abuzz with possibilities. From workshops for students to imagine and learn about the world of Blockchain, to start-ups who presented their solutions to the 3000+ participants, the conference seems to have panned the spectrum. 80+ speakers ranging from CEO’s of various firms, including Niti Aayog, the IT ministers from Telangana and Goa who shared perspectives and keynotes, all seem to be have hit the right notes.

The International Blockchain Congress,  the first of its kind in India and lauded as the largest in Asia, hosted by the states of Telangana and Goa, trended for two full days on Twitter. Providing much fodder for this post, not to mention all the animated conversation over the possibilities the technology holds for the future.

These still are early days for Blockchain. Time will tell where we choose to take it to and how we use our imagination well.

The attempt to further understanding

Fledgling attempts to build an understanding through conversation and contribution are listed below.

  1. Blockchain Basics
  2. Possibilities
  3. Cryptography
  4. Transparency & Privacy

Leveraging the power of blockchain – Transparency & Privacy

The essential dilemma about the internet the way it is this: We have had to give up privacy in order to get productivity. The volume of conversations that stem from privacy concerns and the lack of credible alternatives to remain private yet to be able to connect seems increasing. So much so, that the whole surge towards Blockchain based technology is often touted to hinge on its ability to solve that challenge. That for another day.

In this post, at the center of it all is this question. Is it possible for a technology to promise both transparency and privacy? What is the optimal amount of transparency that’s required that is ‘just required’ for a transaction, without compromising privacy?

Transparency and Privacy in tandem, increase likely solutions to many of the challenges we face today. Especially in the food industry.

Have you looked at the label ‘organic’ on food items and ever wondered if it indeed was organic? Worse even, is it safe? The WHO estimates that 1 in 10 people become ill every year from eating contaminated food. With 4.2 lacs dying each year, as a result.

Case in point: A nationwide outbreak of E coli in the USA (2006) was caused by bagged spinach. It took regulators two weeks to conduct the traceback and determine the exact source of the outbreak, as spinach. During those two weeks, many people got sick and one person died. Another Result: Tons of good spinach was wasted because we couldn’t tell the good from the bad.  Fast forward to 2018 and nothing much has changed, except it’s gotten worse.

Contamination from food has caused more people to get sick and heaps of good food to be wasted, in the effort to ensure more don’t get affected by the contamination.  Product recalls are not very effective- they take time. And a ton of the good food along with the bad gets wasted because we are unable to tell the difference between the good and the bad.

Leveraging the power of blockchain:

Walmart, Unilever, Nestle, etc are collaborating through the IBM Blockchain Food Trust Network. A TRANSPARENT system with supply chain visibility across these members and their ecosystems.  The intent is zeroing down and localising a food contamination.

The network is already showing results. Reducing the impact of food recalls. Limiting the number of people who get sick or die from foodborne illnesses.

Walmart wanted to isolate a batch of mangoes. Trace them from their retail outlet to the farm. Leveraging blockchain it took them 2.2 seconds to do so. Without blockchain, this would take them 6 days, 18 hours and 26 minutes to identify the farm.

Competitors coming together on a common platform to collaborate has always had hesitancy written all over it.  ? After all competing with each other in the marketplace. Dilemmas range from sharing information and practices to exposing their key people to ‘outsiders’.

Blockchain has a snug fit of providing the best of both worlds. Of exposing just enough and not anymore. That means, no compromising of trade secrets of companies while making information transparent.  Blockchain ensures the ‘privacy’ of knowledge / know how/ process.  Competitive advantages of organisations remain well within organisations and are not revealed on the network. This makes collaboration a lot less risky and more inviting.

How can such a transparent system, open and accessible to all, ever be private? The clue lies in an interesting concept called Cryptography. Cryptography gives Blockchain the ability to share relevant inputs without revealing all.

This works across industries and assets. Think of high-value assets, art or diamonds. Owners will go to any lengths to conceal their identity. Yet insurance companies struggle with Insurance fraud of such high-value items. These high-value assets are at times, fraudulently registered as stolen. The insurance companies pay out. The asset resurfaces at a different place. Registered with a new insurer and the same process of fraud repeated.

Tired and at a loss, the Insurance companies have turned to Blockchain! They are leveraging the Privacy feature to conceal the identity of the asset owner. Sharing details of the payout with members of the Blockchain network makes it easy to detect fraud. Each asset is laser-inscribed with a digital ID making it easy to detect. Firms like Everledger have been working on this.

 

The benefits of Blockchain for end users and companies specifically through the twin lenses of Transparency and Privacy are as follows. 

For end users: It gives control of all our information and transactions to us. Who can access our details/what did they access/etc. There is one version of the truth. Which is visible and consistent with all the users.

For companies: Apart from the benefits listed above, it allows them to include the end user in their entire sourcing and manufacturing process. This inclusion builds trust and an unparalleled brand value. Firms which already have a culture of transparency and trust and see the customer as an extension of their internal teams, Blockchain will be a lot natural. If not, there may be a distance to go.